KETL Mountain Pants

The KETL Mtn shenanigan pants are a unique pant in the adventure segment. Their goal is to be a high performance outdoors pant while not looking and feeling as dorky as a traditional ripstop hiking pant. From KETL Mtn themselves, the shenanigan pants are "durable, lightweight, and with a no-swoosh fabric." How well do they accomplish this goal? Pretty dang well in my opinion.